We create digital strategy and social media to generate passion and action.

Catch the Sun is a full-service digital marketing and social media consultancy led by Colby Devitt. She is the chief strategist and works regularly with a core group of talent. With decades of experience as a digital marketer, entrepreneur, and writer, Colby has the trifecta of skills required to create winning digital strategies and social media for her clients.

She loves to collaborate with mission-driven people who are innovating and organizing to solve the significant environmental, social, and economic challenges of our time.

"The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come." – Steve Jobs  

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STRATEGY

Digital and Social Strategy

Online Advertising Strategy

Campaign Strategy

Branding Strategy

Sales Funnel Strategy

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SOCIAL

Content Design and Creation

Social Media Advertising (Paid Media)

Social Media Management

Community Monitoring & Engagement

Social Analytics

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CAMPAIGNS

Social media advertising

Paid & organic media integration

Political campaigns

Cause-based campaigns

Online community organizing

Our clients range from authors, filmmakers, artists, and entrepreneurs to Fortune 500 companies.

A few of our clients.

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Colby Devitt

 
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Colby is a digital marketing leader, writer, and entrepreneur with a passion for using social media as a storytelling medium that engages communities. She has spent six years running her social and digital marketing consultancies and worked with dozens of clients, some of whom are listed above.

Previous work:

During her decade long tenure as co-founder and president of the award-winning software company Wildform, she headed the marketing for dozens of product launches and became disciplined at ensuring that her marketing efforts served her company’s bottom line. (Pioneers in web video, Wildform was sold to On2 and then bought by Google.) She continues this practice with her clients today, ensuring that her social and digital marketing supports their goals. As the VP of Marketing at Dominion Software (OCR software), she learned how to make strategic alliances with larger tech companies; as the VP of Marketing at the Reading Kingdom, she launched a successful social media-first brand; as a web producer at the New York Times (nytimes.com), she learned how to manage large, high-profile, online communities. All these experiences inform her ability to provide valuable guidance and create winning digital strategies for her clients. Perhaps, her most valuable asset is her ability to write quickly and well. She excels at adapting her clients’ intellectual properties to the social networks. She believes that social media is an evolving genre of storytelling and that a well-told tale can change the world.

Colby has lectured on social media marketing at Harvard University, USC Annenberg, and the New York Film Academy. She has a BA from Barnard (Columbia University) and an MA from Harvard.

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